Content Creation Framework

Use this guide to start creating your own content

 

The Promise

The introduction to your content should outline the promise that you intend to deliver. Why should somebody read, watch or listen to your content? How will they be transformed as a result?

E.g. In this article you will learn how to increase the conversion rate on your website in three simple steps.

 

The Problem

The next section of your content needs to outline the problem that they are facing and your solution to their problem. This is designed to reinforce why they should read your article.

E.g. The problem is you are spending good money getting traffic to your website but it is not converting into sales.

 

Mythbusting

Another great idea and to position yourself as an expert is by busting a common myth that they are likely to believe. This can also be an old school way of thinking that is holding them back.

E.g. 74% people believe this is the right way of doing things, however, did you know that studies have proven otherwise…..

Tip: When using references, make sure you link it back to the source.

 

The Method

When providing users with your valuable knowledge and insights, you don’t want to overwhelm them with all of the information in one hit or even clutter up your web page with masses of words that wont get read. Instead, it’s a great idea to include a free download that is highly relevant to the topic.

This is also a bonus as you capture their details, and can follow up days later with a follow up email.

 

Next Steps

When providing users with your valuable knowledge and insights, you don’t want to overwhelm them with all of the information in one hit or even clutter up your web page with masses of words that wont get read. Instead, it’s a great idea to include a free download that is highly relevant to the topic.

This is also a bonus as you capture their details, and can follow up days later with a follow up email.

 

Header Image by: Med Badr Chemmaoui on Unsplash

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